creative

The Drum | Generative AI Is Transforming The Creative Industry: ‘there Is Going To Be Pain’

Marketers, meet the AI ​​models that are poised to transform your industry. Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, similar to the hype surrounding ‘the metaverse’ this time last year. And like the …

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Could AI Be A Powerful Creative Tool For Brand Marketers?

Can brand marketers leverage AI as a tool that amplifies rather than limits human creativity? In a recent commercial for Mint Mobile, actor Ryan Reynolds uses a script written by the AI-powered platform’s ability to mimic his style of speech and delivery and notes that its accuracy is “mildly terrifying.” However, for some brand marketers, …

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The Creative Process Behind Jordan Peele’s Hit Spotify Audio Series ‘Quiet Part Loud’ – Spotify

Jordan Peele‘s Monkeypaw Productions may be best known for its blockbuster horror films Get Out, usand nope, which all deliver incisive takes on the societal and cultural issues that exist in the world. But late last year, the studio forged a new path when it partnered with Spotify for the release of its first scripted …

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Campbell’s® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament

” The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before,” said Darcy Taylor , Chief Executive Officer or ESGG. “Fans or The Office will absolutely feel the nostalgia through this new game.” ” The Office: Somehow We …

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How to Harness Creative AI, Including ChatGPT, and Know Its Limitations

We’re all familiar with the capacity of artificial intelligence (AI) for planning and management, with uses such as predicting stock levels, intelligent automation, finding weak spots in your supply chain, or understanding your customer more deeply. AI can also be used to automate creative tasks for everything from website copy and marketing materials to product …

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